The Official Shortlist for the 2017 BT Sport Industry Awards has been announced with InCrowd shortlisted for Young Agency of the Year in amongst 14 other categories recognising the very best activations, agencies, campaigns, events, governing bodies, innovations, platforms, programmes, rights holders, sponsorships and more.
InCrowd are facing some stiff competition in the form of Ball Street, Goat, MATTA, Red Lantern Digital Media and WeAreFearless. The full Official Shortlist can be seen here www.sportindustry.biz/Shortlist.
This short listing marks a fantastic year for InCrowd in which we grew our football client roster to 12 clubs across the Premier League, the Championship and League 1. We also began working with major governing bodies including ECB, Premiership Rugby and RFL, hereby allowing us to work within a total of four separate sports.
Nick Keller, chairman, Sport Industry Group, commented: “The tech revolution continues to march on and sport is benefiting from a proliferation of diverse new start ups, brands and organisations joining the business landscape, bringing with it a swathe of new businesses and talent who recognise that sport has a big part to play.
“This is represented across a number of categories in this year’s Shortlist, no more so than in our newest category, Young Agency of the Year. These young agencies prove there is depth and breadth to the industry, as they enter the landscape with bold new ideas and refreshing innovations.”
The Official Shortlist was selected through an extensive Steering Process -involving more than 60 key industry figures across two weeks of intensive judging, and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.
The industry’s most anticipated night of the year — taking place on 27th April — will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.