InCrowd announced as an Agency Of The Year finalist in the Football Business Awards 2018

We are proud to be have been shortlisted for the Football Business Awards 2018.

The Agency Of The Year Award recognises the overall commitment to and understanding of football and the judges were looking for creativity, insight and clearly defined & successful client outcomes. Operating since November 2015, InCrowd have had an exceptional third year of growth and opportunity.

The InCrowd fan engagement platform offers exciting new activation opportunities for brands. Sky Sports and Sky Bet partnered with InCrowd to develop a cross platform, interactive World Cup predictor game, Road To Moscow, powered by FanScore. The game generated 2.6million predictions between the end of the 2017/2018 regular season and the start of the World Cup. 

Sky Sports Road To Moscow

Using the platform, Birmingham City FC were able to integrate Foster’s as the official Man of the Match vote sponsor, using InCrowd’s push notification and digital voucher system to incentivise participation.

Also this year, InCrowd formed the first sports app supplier partnership in the UK with Ticketmaster allowing rights holders to present their fans with a revolutionary new ticketing solution, vastly improving their match day experience whilst capturing previously unattainable fan data. 

We launched official clubs apps for Premier League side Burnley FC and championship team Leeds United FC who placed a priority on live streaming, in line with their continued focus on fan engagement. InCrowd also launched the first multi-lingual UK official football club app with Cardiff City FC giving Cardiff direct access to their extended international audience.

InCrowd are also able to offer solutions for fan engagement within football stadiums, by building and launching digital display software InCrowd Cast, giving the rights holders the ability to showcase live content on  their LED perimeter boards. Notably, InCrowd partnered with LED perimeter board supplier, Stellavista to power their hardware within the American Express Community Stadium, home of Brighton & Hove Albion FC.

We would like to take this opportunity to congratulate InCrowd clients and award nominees Brighton & Hove Albion FC, Aston Villa FC, Derby Country FC, Cardiff and Huddersfield Town FC. We are proud to work with you as you continue to inspire and engage your fans.

InCrowd have their fingers firmly crossed for the evening of the 22nd November 2018 when the winners will be announced at City Central at the HAC, in London. Congratulations to our Agency Of The Year shortlist companions on their incredible work this year; we look forward to celebrating together in November. The full shortlists for the Football Business Awards 2018 can be found here.

To find out more about how we can work together, contact us now: enquries@incrowdsports.com

InCrowd and the RFL take fan engagement to the next level with interactive video polls

InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan.

Polls have been a popular part of the OurLeague platform since March 2018, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live for various fixtures throughout the season. This new introduction of video polls takes the fan experience to the next level, giving fans the power to make personal choices based on real life game situations and referee decisions. A strategic system of app notifications, social updates and email communications ensure no fan misses the opportunity to cast their vote and have their say.

Perhaps most importantly, fans participating in the video polls are encouraged to do so behind an official FanScoreID from InCrowd, as opposed to a social login to verify and log their selections. Social may drive higher numbers but these are all anonymous to the rights holder. With this FanScore authentication, the RFL are able to learn more about their fans and can therefore serve them with relevant, personal content and activations based on past engagements.

“The live Man of The Match poll has generated incredible engagement numbers and we’re really pleased to be able to add yet another dimension to the fan experience for OurLeague members, whilst continuing to learn more about rugby league fans. The development of the video polls is an exciting prospect for us; we’re looking forward to working on new ideas with the InCrowd team.” – Nichola Spencer, Membership Manager, Rugby Football League.

The Try or No Try video poll went live in August, with Lewis Tierney’s 2016 try against Warrington during the Super 8s as the first video poll to take place. The poll received 1,438 votes over six days with a split decision of 51% Try to 49% No Try, giving a perfect edge-of-your-seat start to the video poll’s integration. The poll itself is a collaboration between the RFL and Patient Claim Line, who already sponsor the big screen video decisions in live Sky Sports games. The poll also ties in brilliantly with their tagline “know for sure” and their key message of “checking all the evidence before making a crucial decision”, making this video poll not only an exciting interactive feature for fans, but an effective and seamless activation for the RFL’s partner.

“The Try or No Try video poll is a perfect activation opportunity for us; the nature of the poll compliments our brand messaging and its really exciting to see such a close call on the first poll plus really encouraging participation numbers from the get-go.” – Alex Kenny, Marketing Director, Patient Claim Line

InCrowd are excited about the successful introduction and future of video polls as a key feature of the fan experience, for the RFL audience and across the sports industry.

Visit the Our League website here

Download the iOS app

Download the Android app