OUR VISION

We aim to be the world’s most valued sports marketing company by delivering the very best experience, for every fan.

OUR MISSION

We are doing this by breaking the sports marketing mould, developing fan led technology and delivering expert insight that enables sports players, teams and leagues to connect with fans directly, driving value for everyone.

OUR VALUES

WE ARE FANS

We are passionate, enthusiastic and we love this industry.

WE ARE IN YOUR CORNER

We are open and fully transparent with everyone.

WE KNOW SUCCESS IS A TEAM EFFORT

We listen and we act; every opinion, from every source matters to us.

WE WON’T DROP THE BALL

We set goals and strive to achieve them, every time.

WE GO BEYOND THE BOUNDARIES

We create, experiment, learn and evolve.

OUR STORY

It all began with a moment of realisation during a cricket match for CEO Aidan Cooney…

“In 2013 I treated my wife to day 1 of an Ashes test match at The Oval. She was a newcomer to the sport and as the match went on, I began to realise that there was not a lot to engage the more casual spectator; neither within the sport itself or other forms of entertainment around the venue.

A few months later I found myself in Mumbai for an Indian Premier League cricket match where entertainment is paramount to the fan experience. It was here that I met Archie Woodhead and we got chatting about that cricket match back in August. His view was that if the club knew more about us they would’ve been able to ensure we enjoyed ourselves more, tailoring our experience to our personal preferences. And that was all we needed; Archie and I decided to work together, setting up a new company that would help sports organisations shape & deliver fan engagement products that would become an absolute necessity to the evolving sports fan whilst attracting new audiences and injected the buzz back into live sports events…”

MEET OUR TEAM

And find out our Favourite Fan Moments!

ADAM H

At Wembley watching the crazy gang beat Liverpool 1-0 in the 1988 FA Cup final. The Liverpool fans outnumbered the Wimbledon fans by about 10 to 1 but the place was rocking when the final whistle went.

ADAM M

I was at Wembley for the last time Spurs won a trophy in 2008. It’s a bit of a rubbish one as it was only the Carling Cup but as a Spurs fan, we don’t get many “Glory Glory” moments! We’ve not won anything since…

Our Team - Aidan
Our Team - Aidan

AIDAN

Federer beating Del Potro in five sets having come back from a set down twice during the 2009 French Open Men’s Semi-Final.

ALEIX

Meeting some of the best swimmers in the Catalonia championships before competing against them in the finals.

Our Team - Alex E
Our Team - Alex E

ALEX E

Watching old uni mate, Peter Wilson, win Britain’s third gold medal in the London 2012 Olympic Men’s Double Trap Final at the Royal Artillery Barracks.

Our Team - Alex F
Our Team - Alex F

ALEX F

Watching Fulham at Craven Cottage come back from a 3-1 defeat in the 1st leg of the Europa league to win 4-1 against Juventus in the 2nd leg and progress to the quarter-finals.

Our Team - Alex P
Our Team - Alex P

ALEX P

Seeing Federer Wimbledon centre court in 2004. After idolising Federer for all of my childhood, it was a dream come true to see him live, especially in such an iconic event.

ALEX T

“Dyer blocked… BELLAMY! It’s in!” Feyenoord 2-3 Newcastle, November 2002.

ALICIA

Edinburgh, October 2015. It was wet and freezing cold, and we had the smallest squad at the tournament, but we managed to storm through all of the competition to win the Highlander Cup III.

Our Team - Archie
Our Team - Archie

ARCHIE

The ball that Dhoni hit for six to win the 2011 Cricket World Cup in Mumbai landed 20 metres from me. Everyone went berserk.

BEN G

Our Team - Charlie
Our Team - Charlie

CHARLIE

Rain break during India test at the Oval 2011; I kept wicket to Shane Warne while Michael Vaughan batted in corridor cricket. Liz Hurley was first slip.

CHRIS K

Going to Wimbledon for the first time. An amazing experience and something every sports fan should witness, whether they’re a tennis fan or not.

Our Team - Chris
Our Team - Chris

CHRIS O

Watching our stag group in fancy dress appear on big screens at Headingley Carnegie cricket ground while watching England vs Sri Lanka. Many celebratory drinks were drunk after.

Our Team - Ciaran
Our Team - Ciaran

CIARAN

Seeing our connectivity solution working at the Amex for the first time in 2013.

CORI

Our Team - Ben
Our Team - Ben

COUNCILLOR BEN

Japan forgoing the draw-giving penalty kick and pulling off the 80′ try to win against South Africa in the 2015 Rugby World Cup in Brighton.

CURTIS B

Sydney vs Liverpool – seeing Steven Gerrard play for the last time after he retired. What a bloke; still should never have retired that early. I even witnessed Steve McManaman make a return. Never thought I would see that.

Our Team - Curt
Our Team - Curt

CURT R

CYNTHIA

Watching THAT historic Brazil v Germany World Cup semi-final in my hometown’s stadium, Mineirão in Belo Horizonte. Despite the result, it was one of the most incredible days of my life.

Our Team - Dan C
Our Team - Dan C

DAN C

Travelling to Westfalenstadion to watch Borussia Dortmund v Bayern Munich & seeing the Yellow Wall. Visually spectacular & the atmosphere was one I had never experienced before.

DAN D

Watching Thierry Henry run through the whole Real Madrid team at the Bernanbeu and score…

Our Team - Dan L
Our Team - Dan L

DAN L

Thierry Henry’s return to Arsenal, 2012. Subbing on in 3rd round of FA Cup to score the winner. He was my hero, I was scared a return would ruin the legend – I was so wrong! I may have a cried a little bit.

DAN R

Either Cheick Tiote’s volley completing an insane Newcastle comeback from 4-0 down vs Arsenal… Or being in a sun-soaked, star-studded LA Coliseum to see the Rams return to Cali after 37 years.

Our Team - Darren
Our Team - Darren

DARREN

Whilst touring MCG we were told there were still tickets available for an AFL semi final that day. Our adopted Geelong Cats beat Western Bulldogs in front of 75K fans.

Our Team - David
Our Team - David

DAVID J

The Montevideo derby between Peñarol & Nacional at the classic Estadio Centenario, lived up to expectations. Vivid colours, nonstop chanting, noisy bands, goals & a sending off!

Our Team - David
Our Team - David

DAVID S

Attending the football game my home country was playing in at Euro 2016. After qualifying for the first time in more than 30 years they became the playoff winners of their group after a draw against Portugal.

DIANA

Liverpool won their fifth European title in 2005 by defeating AC Milan on penalties after pulling back a three-goal deficit.

ELVIO

Watching my first football match at the Madeira stadium against two Funchal teams Maritimo and National, the match was great fun and we almost toppled the car over a cliff on the drive there.

EMILY

June 2019: Seeing Fleetwood Mac, The Eagles and Bon Jovi at Wembley Stadium and Elton John at Hove Cricket Ground. Best. Summer. Ever.

Our Team - Heather
Our Team - Heather

HEATHER

Going to Murrayfield for the first time for the 2002 South Africa rugby union tour, and seeing Scotland pull off an unexpected victory with two second-half tries.

Our Team - Helen
Our Team - Helen

HELS

Waking up at 3:30am to watch England Netball beat Australia 52-51 in the 2018 Commonwealth Games final. When that last shot went in and we won gold; what a moment for our sport.

Our Team - Horace
Our Team - Horace

HORACE

HUGH

My best fan experience has to be all the times I’ve seen nail-biting games on Centre Court at Wimbledon. There is no arena like it, being part of such a huge crowd whilst feeling so close to the action!

Our Team - Ioannis
Our Team - Ioannis

IOANNIS

2012 UEFA Champions League Final. Chelsea becoming champions of Europe for the first time ever, after a stunning penalty shoot-out victory over Bayern Munich at Allianz Arena.

Our Team - Jack
Our Team - Jack

JACK

Watching the British and Irish Lions defy the odds and draw the series against New Zealand at Eden Park, Auckland. Made all the sweeter because of All Black fans’ unwavering confidence and the controversy of the last minute over-turned penalty.

Our Team - James B
Our Team - James B

JAMES B

The Rugby Sevens, the party atmosphere, the fancy dress, a really unique and memorable experience.

Our Team - James D
Our Team - James D

JAMES D

Seeing the Rolling Stones living up to their reputation at the Cake Tin (Westpac Stadium, Wellington, NZ) in 2006.

JAMES K

Jos Buttler throwing his whole body into the stumps to secure the Cricket World Cup for England on the final ball of the super over. We celebrated so loudly that my friend’s poor dog went crazy too! This is Ben Stokes’ world and we’re just living in it.

Our Team - Jamey
Our Team - Jamey

JAMEY

Amsterdam Arena watching the LED boards light up courtesy of our software.

JASON

Watching Chronixx play at the O2 Victoria Warehouse in Manchester in the Summer, 2019.

JEFF

1997, being introduced to Techno music by Carl Cox, at an open air street party in Paris. From that experience, Techno, but broadly music of all sorts, took over my life and focus for the next 20 years or so.

JIM

3 May 2001 Lincoln 1-1 Carlisle: Watched through a cloud of cigarette smoke as inelegant Carl Heggs equaliser saved Carlisle from relegation from the football league. Avoided riot outside on way home.

Our Team - Joe
Our Team - Joe

JOE

Until May, Andrey Arshavin‘s winner vs Barcelona – the single greatest moment at Emirates Stadium to date. However, Aaron Ramsey’s FA Cup winner over Chelsea just tops it for me.

JOHN J

Watching the British Lions beat Australia in the first test of the 2013 tour in Brisbane.

Our Team - John
Our Team - John

JOHN O’C

Cheltenham Festival 2012, Supreme Novices Hurdle. I’d been “investing” in a horse called Cinders & Ashes since October. Despite smashing a few hurdles, he got up to win by a length.

Our Team - Jordan
Our Team - Jordan

JORDAN

On the blocks at the Gateshead Stadium waiting for the starting gun at the English Schools Athletics.

Our team - Josh
Our team - Josh

JOSH

Watching Beckford score the winner in the last game of the season against Bristol Rovers to promote Leeds United to the Championship, ending a downward spiral of 6 years!

Our Team - Justin
Our Team - Justin

JUSTIN

Watching Wales at Euro 2016 in France. The fans and the atmosphere they created throughout the tournament was fantastic. Plus the team doing so well in their first major competition in 58 years was a nice bonus!

KANE

I was playing football at my local sports ground when Sir Paul McCartney showed up by the sidelines. I went over to say hello and got to speak to him about his music and shake his hand.

MAJID

2018 UEFA Champions League final in Kyiv. The pre-game rendition of ‘You’ll Never Walk Alone’ before witnessing Gareth Bale’s overhead-kick live.

Our team - Matt
Our team - Matt

MATT A

I was treated to a VIP experience for the 2007 UEFA Cup Final in Glasgow. This was my first football match; the two Spanish sides went to penalties, the atmosphere was amazing!

MATT G

Luton Town vs York in the Conference Premier play-off Final at Wembley. After a pitch invasion win over Wrexham at Kenilworth Road in the semis, to be one of 30,000 Lutonians at Wembley for the final was an unforgetable experience [even if we lost]!

MATT S

Seeing Chelsea play live at Stamford Bridge for the first time in 2004.

Our Team - Med
Our Team - Med

MED

Watching Belgium beating Brazil at World Cup 2018, and reaching the semi-finals for the first time since 1986.

MICHAEL C

My favourite fan moment was watching Federer beat Roddick 16-14 in Wimbledon singles, it felt like it’d never end!

Our team - Michael
Our team - Michael

MICHAEL S

Testing the first piece of live crowd engagement software I wrote at a real match.

NIKOLA

Wayne Rooney scoring his iconic bicycle kick against Manchester City back in 2011, securing the victory for Man United. Arguably the best goal, I’ve ever seen. His talent is undeniable!

Our team - Ollie
Our team - Ollie

OLLIE C

I was a ball boy for the Wimbledon 2008 Men’s final when Nadal defeated Federer in a 5 set thriller. When he won the final point, the crowd roared – it was the most surreal feeling.

OLLIE M

Norwich vs Liverpool 4-5 – Adam Lallana hitting a volley during the 95th minute was a surreal moment! The crowd was singing hours after the whistle!

Our team - Other Ben
Our team - Other Ben

OTHER BEN

The atmosphere at Twickenham on a hot May bank holiday weekend as Saracens secured triumphant victory over Exeter at the Premiership Rugby 2016 final.

PAUL W

Watching Sprinter Sacre complete the ‘impossible dream’ and come back to win his 2nd Champion Chase at Cheltenham. Such an emotional day!

Our team - Pol
Our team - Pol

POL

2015 Rugby World Cup Final AUS v NZ: fireworks, haka, singing the national anthem, red arrows over a sunny blue Twickenham sky watching the world’s best teams play quality rugby.

SAM A

England had not won an Ashes series since the 1980s. They just needed to keep Australia out for one late summer’s day in 2005 to regain the urn. It didn’t look likely until the man with the skunk haircut turned up. What a privilege it was to be there and witness that innings.

SAM C

The game finished 0-0 but it didn’t matter. Stoke had been promoted to the Premier League and were back in the top flight for the first time in 23 years. Witnessing that moment from the stands was an absolute dream as fans spilled onto the pitch at the final whistle.

Our team - Sam
Our team - Sam

SAM J

2012 Pre-Olympic Basketball exhibition game; USA vs GB. Safe to say, GB got destroyed.

Our team - Sarah
Our team - Sarah

SARAH

Being right in amongst the t-shirt helicopter whilst seeing Skindred live at a great small local venue – The Forum in Royal Tunbridge Wells.

Our team - Seb
Our team - Seb

SEB

Saints vs Arsenal in the last game at The Dell. Le Tissier subbed on, the game tied at 2-2. In the 89th min, he hit a half-volley into the top corner and for the last time The Dell erupted.

Our Team - Simon
Our Team - Simon

SIMON

Getting to perform with Jools Holland live on stage.

STEPH

Tour de France 2014. Cycling the Côte de Cray in the Yorkshire Dales before watching Marcel Kittel and Peter Sagan and the rest of the riders speeding past! Allez allez!

THEO

Watching Carlos Braithwaite hit four 6’s in a row to help the West Indies as outsiders win the 2016 Cricket World Cup.

TIM

2005 Miracle of Istanbul. Liverpool coming from 3-0 down at half time against the strongest AC Milan team in a generation.

THOMAS K

Boca v River at the Bombonera. Twice. The first was abandoned after ten minutes due to a monsoon so we went back three days later too – the noise, the colour, the fear and Maradona in the stands are all seared in my memory.

TOM Y

Being there for Hull City’s promotion to the Premier League, twice. 2013’s crazy 16-minute wait to celebrate at the KC Stadium and Mo Diamé’s 25-yard strike at Wembley in 2016.

WILL

Van Nistelrooy coming off the bench with Man Utd 2-0 down in the 77th minute at Villa Park in 2002, smashing in two goals and an assist to win the game 2-3.

Our team - Winson
Our team - Winson

WINSON

At Old Trafford sitting within 20 feet from the legendary Zlatan Ibrahimovic during an intense Premier league derby match against bitter rival Manchester City.

Our Team - Yat
Our Team - Yat

YAT

YOGESH

Watching India complete the highest-ever run chase in a cricket World Cup Final in a close finish, beating Sri Lanka to lift the trophy in 2011 after 28 years. Dhoni, Gambhir and Virat rescuing India after losing Sehwag and Sachin early in one of the greatest comebacks.

YOUSSEF

Mo Salah’s 94th minute penalty that sent Egypt to the World Cup for the first time since 1990.

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