In this weeks blog, Aidan looks into how clubs can optimise the star power of their players, creating new commercial opportunities and driving value across their own digital channels…
About Aidan Cooney
This author has yet to write their bio.Meanwhile lets just say that we are proud Aidan Cooney contributed a whooping 4 entries.
Entries by Aidan Cooney
how can technology be used to drive positive change? By using technology to develop relationships with fanbases, sports organisations can hold themselves to higher standards of inclusivity and try to effect positive behavioural change amongst their devoted supporters. Technology could also help surface and deter the problems by making the process of reporting incidents far easier and perhaps more significantly, enable the ability to pinpoint and deal with the problem more efficiently and effectively.
I have read with interest various interpretations of how the Covid Pandemic will impact the sports industry. The general consensus is that it will accelerate the already rapid changes taking place as a result of consumption driven by the smartphone and the rise of web 2.0 which will, in turn, accelerate the gaps between rich and poor, affirming a new world order. However, I am not sure we will see the acceleration that has been suggested and in fact, it is possible that the pandemic will shake things up and take things in a different direction, as opposed to increasing the momentum behind the evolution of sports consumption we’ve seen over the past few years…
Over the weekend, Facebook announced that its new product experimental team is launching Venue, an app for engaging fans around live events. With Venue, the company aims to offer a digital companion for live events, starting with this Sunday’s NASCAR race. This is not the first time that Facebook has launched a broadside at its […]