Entries by Aidan Cooney

BLOG: New technologies have not been applied to tackle the racism epidemic in sport, but have the potential to make big impact

how can technology be used to drive positive change? By using technology to develop relationships with fanbases, sports organisations can hold themselves to higher standards of inclusivity and try to effect positive behavioural change amongst their devoted supporters. Technology could also help surface and deter the problems by making the process of reporting incidents far easier and perhaps more significantly, enable the ability to pinpoint and deal with the problem more efficiently and effectively. 

BLOG: Will the Pandemic accelerate the growth in larger sports clubs and leagues at the expense of the smaller ones?

I have read with interest various interpretations of how the Covid Pandemic will impact the sports industry. The general consensus is that it will accelerate the already rapid changes taking place as a result of consumption driven by the smartphone and the rise of web 2.0 which will, in turn, accelerate the gaps between rich and poor, affirming a new world order. However, I am not sure we will see the acceleration that has been suggested and in fact, it is possible that the pandemic will shake things up and take things in a different direction, as opposed to increasing the momentum behind the evolution of sports consumption we’ve seen over the past few years…