Boxing Day sport is a fantastic tradition. From Premier League football to Melbourne’s annual test cricket match, it is a true family occasion and has proven to generate well above average ticket sales. But what happens when your team is playing away? This is something experienced by many fans — left without a match to […]
About Archie Woodhead
This author has yet to write their bio.Meanwhile lets just say that we are proud Archie Woodhead contributed a whooping 10 entries.
Entries by Archie Woodhead
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed […]
Sport rights holders are approached by numerous companies looking to sell Wi‐Fi and other in stadia connectivity solutions.
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do.
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model.
Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million).
In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the men’s game should learn from Clare Connor’s brilliant initiative.
How sports clubs can increase season ticket sales to 80% of sports fans by working together.
With a hugely successful 6 Nations behind us and Rugby World Cup approaching, I look at how rugby fans are treated to relatively little international competition rugby and how a few small changes would create a compelling tournament with similar aspects to golf’s Ryder Cup.
Sports Teams are achieving low income in comparison to their media reach, I look at how that is changing and how teams are going about it.