Entries by Dan Lipman

Data segmentation & planning – achieve your goals

Everyone is talking a good game about data. Single customer views, segmentation, ROI, buzzword after buzzword. Most rights holders and brands know what they want to achieve in this space, but the reality is that the majority are not really set-up to deliver their ambition. I’ve witnessed this time and time again when I hear very forward-thinking audience owners (rights holders, brands, media etc.) explaining what they are trying to achieve, before then going on to admit the struggles they have or simply not living up to their original story.