Entries by Helen Nicholls

InCrowd & The RFL celebrate a momentous first year for Our League

Just over a year ago, The Rugby Football League (RFL) launched their membership platform Our League in partnership with InCrowd. The RFL had approached InCrowd to realise their ambitions to build a world leading membership platform for spectators, viewers and participants of rugby league.
Plans for a membership website and mobile app included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help improve the fan experience and drive return on investment for The RFL. All parties were full of expectation, but no one could have imagined the success delivered by Our League.….…

£20,000 jackpot prize within reach for one OurLeague Predictor player

The UK rugby league season is reaching fever pitch for fans with the Betfred Super League semi‐​​finals, Grand Final, Million Pound Game, League 1 semi‐​​finals/​​finals, the Steve Prescott Man of Steel awards all fast approaching as well as a three‐​​match Autumn International series against New Zealand and a pre‐​​series game against France. One fan who […]

InCrowd announced as an Agency Of The Year finalist in the Football Business Awards 2018

We are proud to be have been shortlisted for the Football Business Awards 2018. The Agency Of The Year Award recognises the overall commitment to and understanding of football and the judges were looking for creativity, insight and clearly defined & successful client outcomes. Operating since November 2015, InCrowd have had an exceptional third year of growth […]

InCrowd and the RFL take fan engagement to the next level with interactive video polls

InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls have been a popular part of the OurLeague platform since March 2018, with the effective […]

InCrowd appoint Dan Lipman as Business Director of FanScore

Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd. Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including […]