Whilst there are bigger concerns for the world to deal with than the lack of sport, the COVID-19 crisis is of course unique. In other periods of crisis, from recessions to terrorism, sport has often provided comfort for people and generated positivity from the dire reality, and here we without our usual go-to pick me up in this time of crisis. So what do we do now?
About Seb Lear
This author has yet to write their bio.Meanwhile lets just say that we are proud Seb Lear contributed a whooping 5 entries.
Entries by Seb Lear
Sunday July 14th – arguably one of the most incredible days in living sports memory…… did you watch?
DILLY DILLY! Yes, you’ve probably heard it everywhere. It has rapidly gained traction as a celebratory phrase worth yelling at almost any social event. From a Saturday afternoon in the pub to the Augusta National Golf Club where “Dilly Dilly” was banned from being shouted by golf fans at the Masters this month. AB InBev’s […]
26.11.17. The weekend in question was a cracker – England, Wales, Ireland and Scotland all involved in Autumn Rugby Internationals, Southampton were at home to a struggling Everton side (I’m a long suffering Saints fan), and the Abu Dhabi Grand Prix was the icing on the cake.
I read a fascinating article recently by Michael Broughton titled ‘Sponsorship is burning’. It highlighted the recent growth in digital media, specifically programmatic advertising, and how this growth threatens the sponsorship share of advertiser’s budgets from which rightsholders have historically benefitted.