Everyone is talking a good game about data. Single customer views, segmentation, ROI, buzzword after buzzword. Most rights holders and brands know what they want to achieve in this space, but the reality is that the majority are not really set-up to deliver their ambition. I’ve witnessed this time and time again when I hear very forward-thinking audience owners (rights holders, brands, media etc.) explaining what they are trying to achieve, before then going on to admit the struggles they have or simply not living up to their original story.
It is no secret that the world of eSports is growing rapidly year on year, with bigger tournaments and larger prize-pools attracting a worldwide audience of gaming enthusiasts. The International, arguably one of the largest eSports events on the calendar, has seen unprecedented, consistent growth since its inception 2011 with a prize pool of over […]
When we look back at great moments in sporting history, the majority of what we read and hear of those moments is about the team or the individual athlete. However we rarely hear about what that moment meant to the crowd of fans. People don’t talk about the atmosphere in which that moment was created. […]
DILLY DILLY! Yes, you’ve probably heard it everywhere. It has rapidly gained traction as a celebratory phrase worth yelling at almost any social event. From a Saturday afternoon in the pub to the Augusta National Golf Club where “Dilly Dilly” was banned from being shouted by golf fans at the Masters this month. AB InBev’s […]
In my 10 years working in the sports industry I have been lucky enough to work on a variety of sports including football, motorsport, rugby union, tennis and cricket. One sport that had evaded me until last year was rugby league, a sport that I only had a passing knowledge of.
At InCrowd, we are constantly looking into how we can best utilise our data to understand fan behaviour, an activity that is beneficial to both us and the rights holders we work with. Recently, one particular topic has been on our mind…..
InCrowd Cast have partnered with leading, global LED products & solutions provider Unilumin, providing the software to power and plan content for their extensive LED display at the Integrated Systems Europe 2018 Event in Amsterdam.
26.11.17. The weekend in question was a cracker – England, Wales, Ireland and Scotland all involved in Autumn Rugby Internationals, Southampton were at home to a struggling Everton side (I’m a long suffering Saints fan), and the Abu Dhabi Grand Prix was the icing on the cake.
I read a fascinating article recently by Michael Broughton titled ‘Sponsorship is burning’. It highlighted the recent growth in digital media, specifically programmatic advertising, and how this growth threatens the sponsorship share of advertiser’s budgets from which rightsholders have historically benefitted.
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed […]
OUR SITE MAP
FOLLOW US ON TWITTER
GET IN TOUCH
- +44 (0)20 3137 9873
- Mimet House, 5a Praed Street, London, W2 1NJ
127 Gloucester Road, Brighton, BN1 4AF