InCrowd Cast have partnered with leading, global LED products & solutions provider Unilumin, providing the software to power and plan content for their extensive LED display at the Integrated Systems Europe 2018 Event in Amsterdam.
26.11.17. The weekend in question was a cracker – England, Wales, Ireland and Scotland all involved in Autumn Rugby Internationals, Southampton were at home to a struggling Everton side (I’m a long suffering Saints fan), and the Abu Dhabi Grand Prix was the icing on the cake.
I read a fascinating article recently by Michael Broughton titled ‘Sponsorship is burning’. It highlighted the recent growth in digital media, specifically programmatic advertising, and how this growth threatens the sponsorship share of advertiser’s budgets from which rightsholders have historically benefitted.
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed […]
Advertising is a dynamic industry; that much is a fact. If you are in need to evidence, any number of sources will show you how budget spend has moved from area to area and how it is projected to continue to do so.
Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions.
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do.
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model.
Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million).
In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the men’s game should learn from Clare Connor’s brilliant initiative.
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