In my 10 years working in the sports industry I have been lucky enough to work on a variety of sports including football, motorsport, rugby union, tennis and cricket. One sport that had evaded me until last year was rugby league, a sport that I only had a passing knowledge of.
At InCrowd, we are constantly looking into how we can best utilise our data to understand fan behaviour, an activity that is beneficial to both us and the rights holders we work with. Recently, one particular topic has been on our mind…..
InCrowd Cast have partnered with leading, global LED products & solutions provider Unilumin, providing the software to power and plan content for their extensive LED display at the Integrated Systems Europe 2018 Event in Amsterdam.
26.11.17. The weekend in question was a cracker – England, Wales, Ireland and Scotland all involved in Autumn Rugby Internationals, Southampton were at home to a struggling Everton side (I’m a long suffering Saints fan), and the Abu Dhabi Grand Prix was the icing on the cake.
I read a fascinating article recently by Michael Broughton titled ‘Sponsorship is burning’. It highlighted the recent growth in digital media, specifically programmatic advertising, and how this growth threatens the sponsorship share of advertiser’s budgets from which rightsholders have historically benefitted.
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed […]
Advertising is a dynamic industry; that much is a fact. If you are in need to evidence, any number of sources will show you how budget spend has moved from area to area and how it is projected to continue to do so.
Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions.
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do.
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model.
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