InCrowd and the RFL take fan engagement to the next level with interactive video polls

InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan.

Polls have been a popular part of the OurLeague platform since March 2018, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live for various fixtures throughout the season. This new introduction of video polls takes the fan experience to the next level, giving fans the power to make personal choices based on real life game situations and referee decisions. A strategic system of app notifications, social updates and email communications ensure no fan misses the opportunity to cast their vote and have their say.

Perhaps most importantly, fans participating in the video polls are encouraged to do so behind an official FanScoreID from InCrowd, as opposed to a social login to verify and log their selections. Social may drive higher numbers but these are all anonymous to the rights holder. With this FanScore authentication, the RFL are able to learn more about their fans and can therefore serve them with relevant, personal content and activations based on past engagements.

“The live Man of The Match poll has generated incredible engagement numbers and we’re really pleased to be able to add yet another dimension to the fan experience for OurLeague members, whilst continuing to learn more about rugby league fans. The development of the video polls is an exciting prospect for us; we’re looking forward to working on new ideas with the InCrowd team.” – Nichola Spencer, Membership Manager, Rugby Football League.

The Try or No Try video poll went live in August, with Lewis Tierney’s 2016 try against Warrington during the Super 8s as the first video poll to take place. The poll received 1,438 votes over six days with a split decision of 51% Try to 49% No Try, giving a perfect edge-of-your-seat start to the video poll’s integration. The poll itself is a collaboration between the RFL and Patient Claim Line, who already sponsor the big screen video decisions in live Sky Sports games. The poll also ties in brilliantly with their tagline “know for sure” and their key message of “checking all the evidence before making a crucial decision”, making this video poll not only an exciting interactive feature for fans, but an effective and seamless activation for the RFL’s partner.

“The Try or No Try video poll is a perfect activation opportunity for us; the nature of the poll compliments our brand messaging and its really exciting to see such a close call on the first poll plus really encouraging participation numbers from the get-go.” – Alex Kenny, Marketing Director, Patient Claim Line

InCrowd are excited about the successful introduction and future of video polls as a key feature of the fan experience, for the RFL audience and across the sports industry.

Visit the Our League website here

Download the iOS app

Download the Android app

 

Sky Sports Road To Moscow

InCrowd partner with Sky Sports to create pre-tournament “Road To Moscow” world cup predictor game

Sky Sports and InCrowd have developed an interactive world cup predictor game to run between the end of the domestic season and beginning of the world cup to drive pre-tournament excitement and anticipation levels.

http://www.skysports.com/roadtomoscow
App Store: https://itunes.apple.com/gb/app/sky-sports-road-to-moscow/id1380734568?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.bskyb.moscow

Super 6 is part of the match day experience for fans up and down the country and with the regular season finishing on Sunday, Sky Sports needed to maintain fan engagement for the build up to the world cup in June. The “Road To Moscow” Predictor will allow fans make predictions and compete in mini-leagues, as well as going up against the panelists from Sky Sports Soccer Saturday who are also participating in the game. The game will also be offering a £5,000 prize to the winner with the most correct predictions.

InCrowd’s John O’Connor says “The world cup is the biggest and most exciting sporting event on the planet. The Road to Moscow game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”

The game asks to fan to make predictions for the various stages of the month-long tournament, initially identifying the group winners and runners up, before selecting the victor in each game in the knock-out stages from the round of 16 through to the final. These predictions create a “Road To Moscow” wheel chart, unique to that fan, that can be shared via social media, extending the reach of the game and encouraging further participation from an even broader audience.

Fans will be able to download the app from the App Store and Google Play and will also have the opportunity to play via the Sky Sports and Sporting Life websites. SkyBet will be the advertising partner for the game and Sky Sports have also worked closely with their partner to incorporate promotion of “Road To Moscow” within the SkyBet app.

David Gibbs, Digital Director at Sky Sports says, “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”

InCrowd work with some of the biggest names in the sports industry. This includes Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit the website www.incrowdsports.com or contact now via enquiries@incrowdsports.com

About InCrowd:

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com

InCrowd appoint Dan Lipman as Business Director of FanScore

Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd.

Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis Association and Tough Mudder.

Most recently Dan has been Commercial Director of Human Race where he was responsible for managing the marketing, digital and sponsor activation teams, as well as strategically advising the development of a new market-leading ticketing and CRM platform for parent company and organisers of Le Tour de France, Amaury Sport Organisation.

Dan will head-up the FanScore business division, which uses technology and data solutions to help some of the world’s leading sports audience owners, to better know, understand and monetise their audiences.

FanScore sits at the intersection where Brands, Media and Rights Holders meet, creating digital fan engagement tools and platforms that harness the 360 degree spend and attention of the sports fan and provide ROI focused digital sponsorship solutions.

Aidan Cooney, InCrowd’s co-founder and CEO stated “InCrowd have built a fantastic and profitable fan marketing platform and with Dan now coming aboard, we are going to progress our development for our clients in order to produce the most rewarding fan experience no matter where they are.”

Dan Lipman stated “I’ve witnessed first-hand how digital and social media has influenced the way in which brands look to activate to sports audiences, and the subsequent challenges this has created for Rights Holders in their ambitions to commercialise their assets.

I believe with our FanScore proposition we provide a genuine solution that will transform the ability for our partners to compete in a modern digital world. InCrowd have an unrivalled proposition and team to lead the way in revolutionising this space and I am delighted to have come on board to build on the great success the team have already achieved.”

InCrowd work with some of the biggest names in the sports industry including Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit their website www.incrowdsports.com or contact us now via enquiries@incrowdsports.com

About InCrowd:

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com

The Rugby Football League partner with InCrowd to launch their Our League membership platform

In 2017, InCrowd partnered with the Rugby Football League (RFL) in order to build, launch and deliver priceless experiences for fans in time for the 2017 Rugby League World Cup and the 2018 rugby league season.

The Rugby Football League (RFL) approached InCrowd to realise their ambitions to build a world leading membership platform for spectators, viewers and participants of rugby league. Plans for a membership website and mobile apps included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help drive fan experience and return on investment for the RFL. The launch was planned to perfectly coincide with the 2017 Rugby League World Cup (RLWC2017) in Australia, giving new members the chance to support England in their quest for glory.

InCrowd provided the necessary resource and expertise to ensure the deadline was met, resulting in the on time launch of the official Our League app and website. InCrowd worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League. Working with StreamAMG, the platform also saw live streaming of a match 4 days post launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm up fixture against Affiliated States. Live streaming was also delivered for the Women’s Rugby League World Cup (WRLWC2017).

Fans were able to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and huge prizes, including Ladbrokes Challenge Cup Final ticket discounts, signed England shirts and premium tickets to all major UK rugby league events in 2018. The Grand Prize was an all expenses paid trip for two to Australia, to watch the RLWC2017 final. One lucky member, Neil Cunliffe, and is wife were flown to watch England in the final in Australia as a result of finishing top of the membership leaderboard after the Quarter Finals.

 

2018 Rugby League Season

After RLWC2017, work was extended to the 2018 Rugby League season. In the first seven weeks of the season the Our League platforms powered by FanScore had already seen nearly 12,000 participants in the Betfred Super League predictor game and consistently receives 3,000 – 4,000 Betfred Man of the Match votes, thanks to InCrowd’s first live participation TV initiative with Sky Sports. Since launch, over 12k Our League members have voted for their Man of the Match.

Membership is a significant step forward for the Rugby Football League. In September we didn’t have anything and now in February we have a membership system with over 36,000 active members.

Richard Donlon, Systems Manager, The RFL

Working with Sports Technology Group (STG) and FluidCM we have been able to deliver a rugby league player dashboard showing stats and comparison to other players within a player’s division.In addition to this, InCrowd and the RFL have big plans for the future of Our League. These plans include a wider ranging comparisons within the player dashboard, a Betfred Super League to community leagues match centre, private predictor leagues, head-to-heads, coaching content and personalised membership experiences. We are excited about our continuing work with the RFL to engage the rugby league audience.

For more information, or for details on how InCrowd can help you reach out to your fans, please contact enquiries@incrowdsports.com

Visit the Our League website here

Download the iOS app

Download the Android app

 

About InCrowd

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. 

Leeds United FC focus on fan engagement with their official app built by InCrowd

Leeds United FC are continuing their focus on fan engagement with the ongoing success of their official LUTV mobile app in partnership with InCrowd, available to download on the Apple Store and the Google Play Store.

LUFC fans have access to a new two-way channel between themselves and and the club. The Official LUTV mobile app enables fans to engage with a host of different features no matter where they are.

Fan features include:

  • Full LUTV including highlights, interviews, features and more. Subscriptions are available to be purchased here.
  • Once logged in, UK subscribers will be able to access live audio commentary, while international users can watch the full match.
  • All the latest news & breaking news supported by the InCrowd push notification system.
  • A full 2017/18 campaign fixtures & results list.
  • Live league tables.
  • Official player & club Twitter account feeds .
  • Integrates official club social media accounts.
  • Access to ticket purchasing and merchandise.

“From a media perspective, providing content to our fans was one of our biggest challenges. However, this has been a smooth process as a result of the perfect cooperation between Leeds United FC and InCrowd.” Emanuele Montoneri, Head of Media at Leeds United FC.

What does this mean for the club?

The LUTV app currently holds a 4.5/5 rating across both the Apple and Google Play app stores. Furthermore, the app has over 170 five-star reviews. From the point of view of the club, Leeds United will now be able to:

  • Segment, target and send personalised messages to their fans using the powerful InCrowd push notification system.
  • Collect, grow and utilise rich behavioural and location based fan data.
  • Market new sponsorship inventory to existing and future commercial partners.
  • Showcase official club content on a much improved digital platform to fans around the world.

“We are extremely proud to be in partnership with one of the most prestigious football clubs in the UK. This new venture with LUFC means InCrowd now work with over 20 rights holders across four sports.’ Aidan Cooney, CEO of InCrowd.

Please check InCrowd’s and Leeds United’s Twitter feeds twitter.com/InCrowd_Sports and twitter.com/lufc for news of further updates to the official Leeds United app or get in touch via Enquiries@incrowdsports.com

About InCrowd

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com

 

Cardiff City FC launch first multi-lingual UK official football club app in China with InCrowd

Available to download on…

Apple – https://itunes.apple.com/gb/app/cardiff-city-fc/id1021992485?mt=8

Google Play – https://play.google.com/store/apps/details?id=uk.co.tribehive.fli.cardiff&hl=en_GB

The new, InCrowd built, Cardiff City FC app now enables fans to access official club content in Mandarin – the first of its kind for a UK football club in China.

Fans can also now access the official Cardiff City FC video sharing social media account Youku and microblogging social media platform, Weibo, from within the main menu of the app – another first for a UK football app in China.

These new integrations within the Cardiff City FC app now allow the club to build stronger and more tailored relationships to a new and vast addressable fan market as well as increasing their sponsorship opportunities and value in multiple territories.

Cardiff City FC Executive Director & CEO, Ken Choo, commented on the launch, saying: “The International Development project at Cardiff City FC continues to be something that’s very important to us. As such, we’re pleased with the new integration of Mandarin on our official app, allowing us to produce multi-lingual content on the platform for fans around the world.

“The development has seen InCrowd provide us with an official channel to communicate directly to followers in Mandarin, alongside our pre-existing social media platforms. We also currently have a number of coaches delivering football education to youngsters in Beijing, as we continue to spread the Bluebirds’ brand on various fronts.

“This latest development has been fully supported by Tan Sri Vincent Tan, and we wish him and his family a very happy and prosperous Chinese New Year.”

Aidan Cooney, co-founder and CEO of InCrowd commented that “the new multi-lingual ability for Cardiff City FC represents the continuing evolvement of InCrowd’s cutting edge fan engagement platform. We look forward to working with Cardiff City FC to capitalise on this new opportunity.”

The Cardiff City FC app has an average score of 4.7/5 on both the Apple and Google Play app stores with over 100 five star ratings.

More information on the launch of the new Bluebirds app can be found here https://www.cardiffcityfc.co.uk/news/2018/february/cardiff-city-fc-launch-first-multi-lingual-official-rights-holder-app-in-the-uk-with-incrowd/

For further enquiries on how multi-lingual official rights holder apps can help transform your fan engagement platform, please contact enquiries@incrowdsports.com.

Derby County FC launch the RamsTV official club app with InCrowd

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store.

The new official Rams app represents a new two-way channel allowing fans to form a deeper connection with the club that they love. Supporters will be able to access official club content throughout the week as well as on matchday no matter where they are such as…

  • Latest News:Fans can stay up to date with all the latest breaking news
  • RamsTV:With the Derby’s official video channel continuing to develop, supporters will be able to get access to all the latest features, match highlights, pre and post-match analysis and Matchday Live productions all in one place, whilst subscribers will have access to live audio in the UK and video overseas more easily when on the move. Subscriptions for RamsTV are available to purchase here.
  • Fixtures & Results:All fixtures, results and league tables will be available to keep track of the progress made throughout the season.
  • Social Media:Integrated official club and player Twitter accounts are accessible as well as links to all the club’s social media channels; including Facebook, Instagram and YouTube.

With the help of InCrowd’s push notification platform, fans will also be able to receive goal alerts and other key match events, the latest breaking news and offers from the club straight to their device. This hereby enables Derby with a new rich form of personal communications to their fanbase which opens new and rich commercial opportunities.

Derby County’s, Chief Revenue Officer, Brandon Furse has explained that ‘As a forward-thinking club, we are very proud to have extended our digital portfolio with the launch of the official Derby County FC app with InCrowd. By selecting InCrowd, we have recognised their industry leading development and commercial capabilities and we are looking forward to exploring the rich and new opportunities now available to us.’

Aidan Cooney, CEO of InCrowd stated that ‘It is an honour for InCrowd to be working with Derby County, a founding member of the EFL and one of the UK’s oldest and most important football clubs in the world. We are very proud to launch the official club app, which cements our position as the largest provider of official sports club apps in the UK today with more than 20 partnerships across football, rugby and cricket.’

InCrowd pairs with ICC again for the ICC Women’s Cricket World Cup 2017

After the success of the ICC FanScore Champions Trophy app, InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Women’s World Cup app.

The app, which is available to download on both iOS and Android will follow the same format as the ICC Champions Trophy version, allowing fans to play for their favourite nation through a series of cricket predictors and will run throughout the ICC Women’s World Cup, held in England and Wales from the 24th June to 23rd July.

ICC FanScore Women’s World Cup 2017 utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes. These include a bat, signed by all the captains, a signed Sachin Tendulkar cap plus plenty more.   

The app also allows users to vote for their Fans’ Player of the Match as well being able to predict on multiple events within a match such as: 

  •  Match Winner
  •  Number of Runs in 1st Innings
  •  Highest Run Scorer
  •  Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will continue to give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis throughout the competition.

Aidan Cooney, CEO of InCrowd said: “After the success of the FanScore app for the ICC Champions Trophy we’re delighted to once again be working with the ICC, this time on the Women’s World Cup. With the growth of the women’s game in recent times it is a great opportunity for us to help raise visibility and engagement within women’s sport as well as providing fans with an enhanced experience of what should be a hugely competitive tournament.”

ICC & InCrowd launch Official ICC FanScore Champions Trophy 2017 app

InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Champions Trophy app.

The app, which is available to download on both iOS and Android allows fans to play for their country through a series of cricket predictors and will run throughout the ICC Champions Trophy, held in England and Wales from 1-18 June.

ICC FanScore Champions Trophy utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes.

ICC FanScore Champions Trophy allows users to vote for their MRF Tyres Fans’ Player of the Match as well being able to predict on multiple events within a match such as:

  • Match Winner
  • Number of Runs in 1st Innings
  • Highest Run Scorer
  • Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis during the competition.

Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital at International Cricket Council said:

“On behalf of the ICC, I welcome InCrowd to the ICC Champions Trophy 2017. The Official ICC FanScore Champions Trophy app is a fantastic way to enable cricket fans across the globe to engage with the action on the pitch by predicting the outcomes of each match. It will be fascinating to see which nation’s fans emerge victorious come June 18th and which fan will be the overall ICC FanScore Champions Trophy winner.”

“The decision to work with InCrowd is testament to the innovative work they are doing in mobile fan engagement. The app provides a perfect companion for both the casual fan and the partisan supporter alike. May the best fans win!”

Aidan Cooney, CEO of InCrowd said: “It is a huge honour to be working with the ICC on such a prestigious tournament as the ICC Champions Trophy. We are excited at the prospect of giving cricket fans the world over the chance to participate in the action using the FanScore engagement platform. With so many people watching the tournament worldwide it is a great platform for FanScore to give the supporters something extra to look forward to during the competition.”

InCrowd receives double nomination in the 2017 Sport Business Awards

To follow on from our recent Sport Industry and Sport Technology Award nominations, InCrowd have received two separate nominations at the 2017 Sports Business Awards.

InCrowd’s in-stadia digital display software, TribeCast, has been shortlisted within the ‘Sports Innovation Award’ category and faces strong competition from British Rowing – Go Row Indoor, InCrowd – TribeCast, Jockey Club Services, Levy Restaurants UK, Runbritain Click Your Click, Table Tennis England and TASS (Talented Athlete Scholarship Scheme).

Additionally, the InCrowd official club app platform, represented through the official Aston Villa FC app, has been shortlisted in the ‘Best in Sports Media’ and faces competition from Dunsar Media, Football Whispers, iSportconnect, Liverpool Football Club, Olympic Channel and Sky Sports.

The full list of finalists can be found here.

We would also like to congratulate InCrowd clients and associates Cardiff City FC, Premiership Rugby, Brighton & Hove Albion FC and Onside Law.

InCrowd have their fingers firmly crossed for the Friday 2nd June when the winners will be announced during a lunchtime ceremony at the Brewery in London.