Sky Sports and InCrowd have developed an interactive world cup predictor game to run between the end of the domestic season and beginning of the world cup to drive pre-tournament excitement and anticipation levels.
App Store: https://itunes.apple.com/gb/app/sky-sports-road-to-moscow/id1380734568?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.bskyb.moscow
Super 6 is part of the match day experience for fans up and down the country and with the regular season finishing on Sunday, Sky Sports needed to maintain fan engagement for the build up to the world cup in June. The “Road To Moscow” Predictor will allow fans make predictions and compete in mini-leagues, as well as going up against the panelists from Sky Sports Soccer Saturday who are also participating in the game. The game will also be offering a £5,000 prize to the winner with the most correct predictions.
InCrowd’s John O’Connor says “The world cup is the biggest and most exciting sporting event on the planet. The Road to Moscow game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”
The game asks to fan to make predictions for the various stages of the month-long tournament, initially identifying the group winners and runners up, before selecting the victor in each game in the knock-out stages from the round of 16 through to the final. These predictions create a “Road To Moscow” wheel chart, unique to that fan, that can be shared via social media, extending the reach of the game and encouraging further participation from an even broader audience.
Fans will be able to download the app from the App Store and Google Play and will also have the opportunity to play via the Sky Sports and Sporting Life websites. SkyBet will be the advertising partner for the game and Sky Sports have also worked closely with their partner to incorporate promotion of “Road To Moscow” within the SkyBet app.
David Gibbs, Digital Director at Sky Sports says, “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”
InCrowd work with some of the biggest names in the sports industry. This includes Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit the website www.incrowdsports.com or contact now via firstname.lastname@example.org
InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com