ICC & InCrowd launch Official ICC FanScore Champions Trophy 2017 app

InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Champions Trophy app.

The app, which is available to download on both iOS and Android allows fans to play for their country through a series of cricket predictors and will run throughout the ICC Champions Trophy, held in England and Wales from 1-18 June.

ICC FanScore Champions Trophy utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes.

ICC FanScore Champions Trophy allows users to vote for their MRF Tyres Fans’ Player of the Match as well being able to predict on multiple events within a match such as:

  • Match Winner
  • Number of Runs in 1st Innings
  • Highest Run Scorer
  • Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis during the competition.

Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital at International Cricket Council said:

“On behalf of the ICC, I welcome InCrowd to the ICC Champions Trophy 2017. The Official ICC FanScore Champions Trophy app is a fantastic way to enable cricket fans across the globe to engage with the action on the pitch by predicting the outcomes of each match. It will be fascinating to see which nation’s fans emerge victorious come June 18th and which fan will be the overall ICC FanScore Champions Trophy winner.”

“The decision to work with InCrowd is testament to the innovative work they are doing in mobile fan engagement. The app provides a perfect companion for both the casual fan and the partisan supporter alike. May the best fans win!”

Aidan Cooney, CEO of InCrowd said: “It is a huge honour to be working with the ICC on such a prestigious tournament as the ICC Champions Trophy. We are excited at the prospect of giving cricket fans the world over the chance to participate in the action using the FanScore engagement platform. With so many people watching the tournament worldwide it is a great platform for FanScore to give the supporters something extra to look forward to during the competition.”

InCrowd receives double nomination in the 2017 Sport Business Awards

To follow on from our recent Sport Industry and Sport Technology Award nominations, InCrowd have received two separate nominations at the 2017 Sports Business Awards.

InCrowd’s in-stadia digital display software, TribeCast, has been shortlisted within the ‘Sports Innovation Award’ category and faces strong competition from British Rowing – Go Row Indoor, InCrowd – TribeCast, Jockey Club Services, Levy Restaurants UK, Runbritain Click Your Click, Table Tennis England and TASS (Talented Athlete Scholarship Scheme).

Additionally, the InCrowd official club app platform, represented through the official Aston Villa FC app, has been shortlisted in the ‘Best in Sports Media’ and faces competition from Dunsar Media, Football Whispers, iSportconnect, Liverpool Football Club, Olympic Channel and Sky Sports.

The full list of finalists can be found here.

We would also like to congratulate InCrowd clients and associates Cardiff City FC, Premiership Rugby, Brighton & Hove Albion FC and Onside Law.

InCrowd have their fingers firmly crossed for the Friday 2nd June when the winners will be announced during a lunchtime ceremony at the Brewery in London.

InCrowd shortlisted for Outstanding Start Up at the 2017 Sports Technology Awards

InCrowd are very pleased to announce that we have been shortlisted for the Outstanding Start Up at this year’s Sport Technology Awards. The full official shortlist for the awards can be found here http://www.sportstechnologyawards.com/the-shortlist/

Over 70 sports were represented and submissions were received from 30 countries and we are humbled to be placed in a category in which we face strong competition from Cogran Systems, Cryoaction Cryotherapy, Football Whispers, ForceDecks and Sports Performance Tracking.

This short listing marks a fantastic year for InCrowd in which we grew our football client roster to 12 clubs across the Premier League, the Championship and League 1. We also began working with major governing bodies including ECB, Premiership Rugby and RFL, hereby allowing us to work within a total of four separate sports.

We are crossing our fingers and we are looking forward to the awards on the 4th May.


InCrowd shortlisted for the BT Sport Industry 2017 Young Agency of the Year Award

The Official Shortlist for the 2017 BT Sport Industry Awards has been announced with InCrowd shortlisted for Young Agency of the Year in amongst 14 other categories recognising the very best activations, agencies, campaigns, events, governing bodies, innovations, platforms, programmes, rights holders, sponsorships and more.

InCrowd are facing some stiff competition in the form of Ball Street, Goat, MATTA, Red Lantern Digital Media and WeAreFearless. The full Official Shortlist can be seen here www.sportindustry.biz/Shortlist.

This short listing marks a fantastic year for InCrowd in which we grew our football client roster to 12 clubs across the Premier League, the Championship and League 1. We also began working with major governing bodies including ECB, Premiership Rugby and RFL, hereby allowing us to work within a total of four separate sports.

Nick Keller, chairman, Sport Industry Group, commented: “The tech revolution continues to march on and sport is benefiting from a proliferation of diverse new start ups, brands and organisations joining the business landscape, bringing with it a swathe of new businesses and talent who recognise that sport has a big part to play.

“This is represented across a number of categories in this year’s Shortlist, no more so than in our newest category, Young Agency of the Year. These young agencies prove there is depth and breadth to the industry, as they enter the landscape with bold new ideas and refreshing innovations.”

The Official Shortlist was selected through an extensive Steering Process -involving more than 60 key industry figures across two weeks of intensive judging, and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.

The industry’s most anticipated night of the year – taking place on 27th April – will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.

BT is the Headline Partner of the BT Sport Industry Awards, with Coutts, ESPN and EY as Official Partners.

Brentford FC launch official club app & FanScore with InCrowd

Download for iPhone – https://itunes.apple.com/gb/app/brentford-fc-official/id1172756708?mt=8

Download for Android – https://play.google.com/store/apps/details?id=com.incrowdsports.football.brentford&hl=en

  • Official club content always at the fans fingertips wherever they are
  • Rich new interactive sponsorship opportunities now open to club
  • New gamification platform Brentford FC FanScore also launched

Brentford FC fans now have a direct channel to their club wherever they are thanks to the release of their new official Brentford FC app. Fans will be able to access content throughout the week, on match day, at home as well as in a packed Griffin Park, thanks to the app’s unique and powerful connectivity software, TribeHive Connect.

Fans will be able to access and post to Twitter and check the in-game live match statistics wherever they are. Brentford’s progress throughout the season will be able to be seen, live, within the dynamic league table feature as well as all previous results and upcoming fixtures for the rest of the season. Tickets for upcoming fixtures and all club merchandise can now be purchased via the club shop and ticket sections within the app. 

For those not lucky enough to be at the game, live scores and audio commentary courtesy of Brentford PlayerHD (subscription required) will be available to keep fans up-to-date. Video highlights will be accessible for those fans who have missed the day’s events or for those that just want to relive the action.

Brentford FC FanScore is also available within the Brentford FC app. Whilst offering the club new, rich and interactive sponsorship opportunities, FanScore also allows fans to vote for their man of the match as well being able to predict on multiple events within a match such first goalscorer, the minute of the first goal, half-time and full-time results. Prizes will be awarded to the best performing fans on multiple occasions throughout the remainder of the 2016/17 season and beyond.

Brentford FC also now have the ability to understand their fans better than ever before, enabling them to create new strategies across all commercial functions. A new push notification system will give Brentford a new data-driven and highly targeted channel to communicate to their fans on a regular basis.

Kurt Pittman, Director of Marketing at Brentford FC stated “We have had a fantastic experience working with InCrowd, they proved they can not only deliver an innovative platform but adapt it to suit our needs. We believe this is the start of a very important partnership for Brentford FC as we strive to give our fans a connected experience wherever they are.”

Aidan Cooney, CEO at InCrowd commented that “We are very proud to be working with London’s local club. They have a fantastic fanbase and we are very pleased to offer them the best mobile platform on the market today”.

InCrowd attending the Fanalyse European Summit

InCrowd are looking forward to attending this Thursday’s (17th November) Fanalyse European Summit at the Principality Stadium in Cardiff. 

We will be demonstrating our official apps and how they can offer rights holders new communication channels to fans and exciting sponsorship opportunities for rights holders. We will also be holding a prize draw throughout the day on our new mobile 3D game, Handoff Challenge, with the top scorer standing to win a prize for their efforts.

The Fanalyse Euro Summit is a perfect opportunity for sports and venue based professionals with key topics within fan engagement and fan experience at the forefront of discussions with speakers, panelists and delegates.  

If you would like to get in touch with us to find out more about this event then please email enquiries@incrowdsports.com.

Aidan Cooney to give panel discussion at the 2016 World Rugby Conference

Aidan Cooney, co-founder and CEO of InCrowd, will be taking part in a panel discussion at the 2016 World Rugby Conference in London on Tuesday 15th November.

Aidan will be speaking at the “Marketing the game – using insight to grow audiences and partnerships” session at 16:00 on the Conference Stage alongside Fiona Green, Chief Executive of Winners and Matt Rogan, Chairman of Two Circles.

The panel aim to address how national member unions and clubs can leverage audience data to identify which trends and what insights will increase fan-engagement and match attendance as well as establishing how can data trends and audience insights be used to attract and create more effective sponsorships, partnerships and improved commercial returns.

If you would like any more information on the World Rugby Conference and how to book your ticket, please click here.

InCrowd Prize Presented at University of Sussex Graduation

The InCrowd Prize for best overall Computer Science performance was this week presented to Justin Crow at the University of Sussex Graduation Ceremony.

Dr Jon Rimmer, an InCrowd Director and Research Fellow at the University presented Justin with his award and prize for his achievements throughout his degree. “This is a really important event for InCrowd to be a part of as our technical foundation was laid with the support of the University. In fact, most of our technical team have come through the Computer Science department at Sussex. It is a relationship we value very highly.”

Professor Ian Wakeman added that, “it’s great to have a company such as InCrowd here to recognise the achievements of our students. The technology and products InCrowd produce are at the cutting edge of Computer Science and are something our students can aspire to be a part of.”

InCrowd’s CEO Aidan Cooney featured on SB Weekly Podcast

Aidan speaks at length with SB Weekly’s Matt Cutler on InCrowd and industry trends on the transformation of the in-stadia experience by improving connectivity within venues and creating apps that help sports teams engage with fans and open up commercial revenue streams in the process.

Download the episode to hear Aidan discuss why:

  • Europe’s behind the United States and Australia in connecting stadia
  • It’s imperative sports teams invest in an official mobile app
  • You shouldn’t describe the approach InCrowd advocates as “disruptive”
  • His career as a sports journalist was shortlived
  • He came to the decision to sell Opta in 2013
  • Sports performance data finally became mainstream in the UK
  • The retail industry is one sport can take the lead from…

Available to listen on:



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InCrowd win the judges vote at Sports TechPitch 4.5

We are very proud to announce that InCrowd have won the judges vote at Sports TechPitch 4.5.

Sports TechPitch 4.5 is a platform to enable startups specifically within the sport-tech industry from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, sport industry professionals and experts, journalists, as well as other aspiring and successful sport and tech entrepreneurs.

InCrowd’s Archie Woodhead gave a three minute keynote presentation that focused on our stadium connectivity technology and revenue model to a panel of six judges (details below).

The other entrants…

BibShot – an app that connects participants and spectators through event photography

imin– an aggregator of open physical activity session data mirroring the multi-billion dollar travel aggregation model

Kymira – developing the smart clothing of tomorrow for a cleaner, safer, healthier planet, and validating technologies on the sportswear market for medical applications

Matter fit – disruptive fitness equipment that aims to change the way you work out, for the better

Pactster – a social fitness platform aimed at getting more people exercising more of the time, by tackling motivation and adherence

VSportR – realistic virtual spaces for interactive and immersive sports content

Xmetrics – a wearable technology company, combining Italian design with advanced biomechanical sensors and sophisticated algorithms, resulting in the ultimate ingenious activity tracker to improve any swimmer’s performance

The judging panel…

  • Chris Huey – Investment Manager, NEON Adventures
  • Iain McDonald – Senior Associate, Lewis Silkin
  • Dan McLaren – Founder, Digital Sport
  • Dom Moorhouse – Entrepreneur, investor and owner of European Fitness League   
  • Alexandra Willis – Head of Communications, Content and Digital at The All England Lawn Tennis Club (Championships) Limited
  • Nic Couchman – Sports Investment Partners and Chairman of sports business law firm Couchmans LLP

What is TechPitch 4.5?

TechPitch 4.5 is a platform for tech startups and entrepreneurs to show-case their business idea to a wider audience, including investors, journalists, potential partners and peers.

It takes the form of an evening pitch competition which brings together tech startups, investors, entrepreneurs, as well as business and technology experts, to see the latest tech business ideas receive productive feedback on their proposition and pitch from a panel of judges with mixed business, technology, marketing, investment and financial expertise. .

TechPitch 4.5 provides an opportunity for potential investors to observe and learn about the latest tech startups, as well as new technology business trends. Some of the startups presenting at TechPitch 4.5 will have profited from the 2Pears pitch-training workshops organised with the support from UK Trade & Investment, UKTI.

For entrepreneurs and tech startups, TechPitch 4.5 has proven fertile ground for networking and making useful connections with potential investors, business experts and advisors, journalists, as well as peers, potential partners and users.