FanScore helps rights holders get to know their supporters at a one-to-one level, changing the sports marketing industry’s focus on mass communications to a truly tailored, personalised experience.
FanScore is a direct marketing mechanism for sponsors, enabling an uninterrupted brand-to-fan interaction in the context on an activity that a fan enjoys, through the lens of the club that they support in an entirely measurable way.
Our suite of gamification tools are completely customisable for both the club and sponsors and contain a wide variety of functionality as outlined below.
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FanScore is comprised of a range of predictors including first goal scorer, golden goal, predict the score at half-time and full-time. All of these have the option to be integrated with the big screen on matchday whilst crucially providing an engagement tool throughout the week. The branding on the predictors is fully customisable and fans are rewarded for participation and performance with our points system.
FanScore also offers a voting functionality which enables fans within the stadium to vote on events happening in front of them, such as vote for Man of the Match. These results can be included in the big screen providing a high-profile activation for sponsors which engages directly with supporters.
FanScore is designed to act as an engagement tool throughout the week, not just on matchday. One activation open to sponsors and rights holders are quizzes throughout the week. Quizzes can reflect any theme and provide a highly engaging and variable activation.
Through FanScore we create bespoke 2D / 3D games for fans to interact with both on matchday at the stadium and throughout the week.
The games can be designed to enable mass participation at live events, with fans split into two teams (North Stand Vs South Stand for example) with each fan playing the game on their own device. Each fans’ score contributes to the teams’ total score which is then played out on another game on the big screen with the scores from the fans determining which team wins.
Both the game that fans play on their own device and the outcome event on the screen are completely customisable to match the club and sponsors’ ambitions.
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