InCrowd provided significant resource and expertise to deliver the official Our League app and website.
The team worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League.
Working with StreamAMG, the platform also saw live streaming of a match 4-day post-launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm-up fixture against the Affiliated States. Live streaming was also delivered for the Women’s Rugby League World Cup (WRLWC2017).
Fans were able to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and prizes available, with one lucky member and his wife being flown to Australia to watch England in the final.