Challenge
The Rugby Football League (RFL) approached InCrowd to realise their ambitions of building a membership platform for fans, viewers and participants of rugby league.
Plans for a website and mobile app, powered by FanScore, included exclusive content, member benefits, a ticketing integration and gamification to help drive fan experience and return on investment for the RFL.
The launch coincided with the 2017 Rugby League World Cup (RLWC2017) in Australia giving members the chance to support England in their quest for glory.
Solution
InCrowd provided significant resource and expertise to deliver the official Our League app and website.
The team worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League.
Working with StreamAMG, the platform also saw live streaming of a match 4 day post launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm up fixture against Affiliated States. Live streaming was also delivered for the Women’s Rugby League World Cup (WRLWC2017).
Fans were able to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and prizes available, with one lucky member and his wife being flown to Australia to watch England in the final.
Visit the Our League website or download the app
For more information, or for details on how InCrowd can help you reach out to your fans, please get in touch…
Would you like to hear more from InCrowd?
