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InCrowd appoint Dan Lipman as Business Director of FanScore

Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd.

Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis Association and Tough Mudder.

Most recently Dan has been Commercial Director of Human Race where he was responsible for managing the marketing, digital and sponsor activation teams, as well as strategically advising the development of a new market-leading ticketing and CRM platform for parent company and organisers of Le Tour de France, Amaury Sport Organisation.

Dan will head-up the FanScore business division, which uses technology and data solutions to help some of the world’s leading sports audience owners, to better know, understand and monetise their audiences.

FanScore sits at the intersection where Brands, Media and Rights Holders meet, creating digital fan engagement tools and platforms that harness the 360 degree spend and attention of the sports fan and provide ROI focused digital sponsorship solutions.

Aidan Cooney, InCrowd’s co-founder and CEO stated “InCrowd have built a fantastic and profitable fan marketing platform and with Dan now coming aboard, we are going to progress our development for our clients in order to produce the most rewarding fan experience no matter where they are.”

Dan Lipman stated “I’ve witnessed first-hand how digital and social media has influenced the way in which brands look to activate to sports audiences, and the subsequent challenges this has created for Rights Holders in their ambitions to commercialise their assets.

I believe with our FanScore proposition we provide a genuine solution that will transform the ability for our partners to compete in a modern digital world. InCrowd have an unrivalled proposition and team to lead the way in revolutionising this space and I am delighted to have come on board to build on the great success the team have already achieved.”

InCrowd work with some of the biggest names in the sports industry including Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit their website www.incrowdsports.com or contact us now via enquiries@incrowdsports.com

About InCrowd:

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com

InCrowd pairs with ICC again for the ICC Women’s Cricket World Cup 2017

After the success of the ICC FanScore Champions Trophy app, InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Women’s World Cup app.

The app, which is available to download on both iOS and Android will follow the same format as the ICC Champions Trophy version, allowing fans to play for their favourite nation through a series of cricket predictors and will run throughout the ICC Women’s World Cup, held in England and Wales from the 24th June to 23rd July.

ICC FanScore Women’s World Cup 2017 utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes. These include a bat, signed by all the captains, a signed Sachin Tendulkar cap plus plenty more.   

The app also allows users to vote for their Fans’ Player of the Match as well being able to predict on multiple events within a match such as: 

  •  Match Winner
  •  Number of Runs in 1st Innings
  •  Highest Run Scorer
  •  Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will continue to give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis throughout the competition.

Aidan Cooney, CEO of InCrowd said: “After the success of the FanScore app for the ICC Champions Trophy we’re delighted to once again be working with the ICC, this time on the Women’s World Cup. With the growth of the women’s game in recent times it is a great opportunity for us to help raise visibility and engagement within women’s sport as well as providing fans with an enhanced experience of what should be a hugely competitive tournament.”

Brentford FC launch official club app & FanScore with InCrowd

Download for iPhone – https://itunes.apple.com/gb/app/brentford-fc-official/id1172756708?mt=8

Download for Android – https://play.google.com/store/apps/details?id=com.incrowdsports.football.brentford&hl=en

  • Official club content always at the fans fingertips wherever they are
  • Rich new interactive sponsorship opportunities now open to club
  • New gamification platform Brentford FC FanScore also launched

Brentford FC fans now have a direct channel to their club wherever they are thanks to the release of their new official Brentford FC app. Fans will be able to access content throughout the week, on match day, at home as well as in a packed Griffin Park, thanks to the app’s unique and powerful connectivity software, TribeHive Connect.

Fans will be able to access and post to Twitter and check the in-game live match statistics wherever they are. Brentford’s progress throughout the season will be able to be seen, live, within the dynamic league table feature as well as all previous results and upcoming fixtures for the rest of the season. Tickets for upcoming fixtures and all club merchandise can now be purchased via the club shop and ticket sections within the app. 

For those not lucky enough to be at the game, live scores and audio commentary courtesy of Brentford PlayerHD (subscription required) will be available to keep fans up-to-date. Video highlights will be accessible for those fans who have missed the day’s events or for those that just want to relive the action.

Brentford FC FanScore is also available within the Brentford FC app. Whilst offering the club new, rich and interactive sponsorship opportunities, FanScore also allows fans to vote for their man of the match as well being able to predict on multiple events within a match such first goalscorer, the minute of the first goal, half-time and full-time results. Prizes will be awarded to the best performing fans on multiple occasions throughout the remainder of the 2016/17 season and beyond.

Brentford FC also now have the ability to understand their fans better than ever before, enabling them to create new strategies across all commercial functions. A new push notification system will give Brentford a new data-driven and highly targeted channel to communicate to their fans on a regular basis.

Kurt Pittman, Director of Marketing at Brentford FC stated “We have had a fantastic experience working with InCrowd, they proved they can not only deliver an innovative platform but adapt it to suit our needs. We believe this is the start of a very important partnership for Brentford FC as we strive to give our fans a connected experience wherever they are.”

Aidan Cooney, CEO at InCrowd commented that “We are very proud to be working with London’s local club. They have a fantastic fanbase and we are very pleased to offer them the best mobile platform on the market today”.

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