• We are a mobile fan engagement and sponsorship activation agency

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  • TribeHive Connect

    Our ground breaking in-stadia connectivity technology means fans can connect without the need for installing Wi-Fi hardware

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  • Club apps

    We partner with rights holders to build official mobile club apps for fans

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  • FanScore

    FanScore creates new, mobile sponsorship inventory, enabling brands to engage with fans in a relevant, targeted and measurable way

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We partner with rights holders to build official mobile apps for fans. We provide real-time content, match analysis and gamification tools, providing a rights holder with an owned channel, directly to fans, 24/7.

The app is going beyond matchday usage and is rapidly developing into a 24/7 benefit for all of our supporters

Mark Ellis
Mark EllisChief Operations OfficerMiddlesbrough FC

@CardiffCityFC who ever is responsible for that new app should get a pay rise. It’s awesome, keep up the good work #bluebirds


Superb App, look forward to seeing how the updates will make it even better.

MattTelscombe Cliffs

Really good app. User friendly, and great to have all related Albion information in one place. Thanks!


This is a really well executed app and something which I think has been needed for a while.

J. SmithWatford FC Fan

Our stadium connectivity software enables fans to use the official app on matchday. This groundbreaking technology can work with 3G/4G or boost existing Wi-Fi infrastructure to make sure that even fans without a connection have access to the latest information.

This app is great, finally a solution for a problem found in stadiums around the country!


Really useful addition to a match day. Great to be able to check scores and tweets when mobile signal often doesn’t allow.


We create new, mobile sponsorship inventory, enabling brands to engage with fans in a relevant, targeted and measurable way using a suite of gamification tools (predictors, quizzes, games etc). Our ability to sync our apps with CRM systems and big screens through a matchday manager opens up huge commercial opportunities for rights holders.

Who we work with


The Team

InCrowd is a combination of three award winning, experienced and highly successful groups from three different sectors within sport combined with the aim to drastically improve the in-stadia experience for fans, clubs and sponsors.

The latest from the InCrowd Blog

sport sponsorship

How Sport Sponsorship can Develop more Valuable Digital Rights

In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed […]


Making the most of a mobile moment

Advertising is a dynamic industry; that much is a fact. If you are in need to evidence, any number of sources will show you how budget spend has moved from area to area and how it is projected to continue to do so.


What 5G means for sport

Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions.

News & events


Aidan Cooney to give panel discussion at the 2016 World Rugby Conference

Aidan Cooney, co-founder and CEO of InCrowd, will be taking part in a panel discussion at the 2016 World Rugby Conference in London on Tuesday 15th November.

Our latest tweets

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