Key Metrics
MCC selected InCrowd for their proven success in the creation of premium, commercially driven and experience-led websites and their expertise in the development of membership and subscription platforms across a range of ticketing, retail and OTT platforms.
The fully integrated Inside Lord’s platform offers a subscription service giving fans access to priority ticket windows, online and in-ground discounts, as well as year-round exclusive digital content including behind-the-scenes at the iconic ground.
Seamless Integrations
InCrowd facilitated the integration of several sport-specific and trusted products into the new website alongside existing technology, providing MCC with the tools required to meet and surpass their ambitions for Inside Lord’s. These include a Content Management System and data-led Activation Tools from Cortex alongside seamless integrations with Positive Single Sign On, the Lord’s Cam and virtual tour provider Matterport.
We have been working with InCrowd on multiple projects over the last year and we have found them to be knowledgeable, consistent, accurate and reliable. After successfully launching our digital membership product Inside Lord's, appointing InCrowd to build our new App was the logical step; they are fully aligned with our goals and we view them as a true partner rather than just a supplier.
With steadily increasing traffic and transactions, the technology has held up under close scrutiny, and we are very happy with how the partnership with InCrowd is progressing across process, platform build and performance.
Introduction of mobile ticketing app
In 2024, MCC expanded our partnership to include a ticketing focussed Lord’s app to improve the match day experience and enhance MCC’s data growth ambitions. This venue specific mobile app offers our sophisticated and efficient digital ticketing solution, tailored to GA and corporate sales, as well as venue specific features like wayfinding and interactive ground maps, travel information and other event day updates.
Key Integrations
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