Data
Boundary-breaking success in digital ticketing
Working with cricket powerhouses ICC, MCC, ECB and multiple third party providers to facilitate a seamless digital ticketing solution for The World Test Championship Final.
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Digital Platforms
Data
Inventory
Collaborative digital transformation project
InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Content
Digital Platforms
Data
Inventory
Cross-channel, personalised experiences
At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Content
Delivering digital content for one of the world’s biggest sporting events
Implementing content strategy, capture and delivery across the some of the most followed sports channels in the world, alongside the execution of sophisticated sponsorship programmes.
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Data
Digital Platforms
Growing a marketable database
InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Digital Platforms
Data
Inventory
Cross-channel, personalised front-end experiences
Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Content
Data
Growing a new audience for a new format
Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.
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Data
Digital Platforms
Subscription platform and digital ticketing solution
Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, alongside a new digital ticketing app in 2024 for seamless ticket purchase and match-day entry and experiences.
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Digital Platforms
High traffic, high engagement, high value
Helping the Sky team to build a best-in-class, ultimate go-to sports product for football fans to follow live games in real time, whilst also driving new commercial revenue.
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