Struggling to keep fans engaged?
An efficient mobile app helps you provide seamless, engaging experiences for your fans. Without it, you’re stuck with:
- Fans disengaging without mobile-first experiences during and beyond matchday
- Fragmented services (tickets, content, streaming) leading to friction and drop-off
- Out-of-the-box apps that lack flexibility and fail to scale with your digital strategy
- Inadequate analytics and CRM integration that limit personalisation
- Missed sponsorship and activation opportunities on the most-used fan channel
- No centralised platform for real-time communication, loyalty, or engagement
What we do
01. Fully custom app design & development
We build mobile apps from the ground up to reflect your brand’s identity, meet evolving fan expectations, and align with your commercial and engagement goals.02. Real-time content delivery
Keep fans connected with instant access to live matchday data, video highlights, team news, scores, and push notifications wherever they are.
03. Integrated fan tools
Create a feature-rich fan experience by integrating essential tools such as mobile ticket wallets, loyalty and rewards programs, in-app payments, and single sign-on (SSO).04. Personalised experiences
Leverage user data and behavioural insights to deliver customised content, targeted notifications, and personalised commerce journeys.
05. Third-party system integrations
We connect with key platforms like CRMs, ticketing systems, video services, player performance data, eCommerce platforms, and more for the best experience.06. Scalable, secure architecture
Your app is built to handle large surges in traffic, such as matchdays and transfer deadlines, protect user data, and scale effortlessly as your fan base and feature needs grow.
Why InCrowd?
We are a leading digital agency specialising in the sports industry, trusted by top-tier clubs, leagues, and federations around the world. Our highly experienced and creative team builds world-class websites and digital platforms for sports organisations of all sizes.
We combine deep industry insight with technology to deliver personalised, immersive experiences that drive measurable uplifts in fan engagement, data acquisition, and commercial ROI. We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.
We combine deep industry insight with technology to deliver personalised, immersive experiences that drive measurable uplifts in fan engagement, data acquisition, and commercial ROI. We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.
Where can we help?
01
Discovery
Building out research that creates a deep understanding of your target users, tech stack and business objectives to ensure we unlock insights that will lead us to create digital platforms that resonate.
02
Strategy
Translating research-driven insights into a clear plan of action with recommendations that bridge the gap between your business vision and user-focussed digital platforms.
03
Design
Crafting intuitive and immersive experiences that enhance user engagement and elevate your brand, building scalable design systems that ensure consistency and long-term success.
04
Delivery
Delivering high-performance products built on cutting-edge, sport-specific technology, with usability, security, accessibility, speed, and discoverability at the core.
05
Optimisation
Helping you refine and evolve your platform through research, analysis, and strategic planning, keeping you ahead of user expectations and business demands.
Case studies and portfolio
Digital Platforms
Data
Inventory
Collaborative digital transformation project
InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Content
Digital Platforms
Data
Inventory
Cross-channel, personalised experiences
At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Data
Digital Platforms
Growing a marketable database
InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Digital Platforms
Data
Inventory
Cross-channel, personalised front-end experiences
Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Digital Platforms
High traffic, high engagement, high value
Helping the Sky team to build a best-in-class, ultimate go-to sports product for football fans to follow live games in real time, whilst also driving new commercial revenue.
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InCrowd have been instrumental in transforming the understanding of our fan data, providing a combination of strategic direction as well as introducing us to technology that enables seamless segmentation and targeting of key audiences, allowing us to serve relevant content to our supporters driving higher engagement, and revenues
Connor Church
Data & Research Manager
Watford FC
It’s been a pleasure to work with a team who clearly care passionately about creating solid end-products. I've been impressed by the team at InCrowd since our first meeting which feels like forever ago down in Brighton. I look forward to working together again in future.
Renee Hunt
Former Director of Group Digital Platforms
Sky Group
When it came to selecting an agency for The Hundred app, InCrowd were at the top of our list based on our previous work together… they are hardworking, passionate and invested in our objectives. Ultimately I see them as an extension to the ECB digital team.
Fiona Staines
Former Head of Digital
ECB
We have been working with InCrowd on multiple projects over the last year and we have found them to be knowledgeable, consistent, accurate and reliable. After successfully launching our digital membership product Inside Lord's, appointing InCrowd to build our new App was the logical step; they are fully aligned with our goals and we view them as a true partner rather than just a supplier.
Nigel Edginton
Head of IT Solutions
MCC
Frequently asked questions (FAQs)
What’s the difference between native, hybrid, and web apps?
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Native apps are built specifically for iOS or Android and offer the best performance. Hybrid apps work across both but may sacrifice customisation. Web apps run in-browser and are simpler, but less powerful. We help you choose based on your user expectations and business goals.
How long does it take to build a sports mobile app?
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Depending on complexity and integrations, projects typically run between 3 to 6 months from discovery to launch. We’ll provide a clear roadmap upfront.
Can the app integrate with our existing ticketing and CRM platforms?
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Yes. We have deep experience integrating with major platforms including Seatgeek, Ticketmaster, FluidCM, and a wide range of CRMs and video providers.
What fan engagement features can we include?
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Live polling, match predictions, player voting, reward points, team reskins, push notifications, in-app purchases, and more. These are all designed to maximise interaction and retention.
Is the app scalable and secure?
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Absolutely. Our architecture is cloud-based, scalable to support major surges, and built with the highest security standards including GDPR compliance and user data protection.
Will the app support sponsorship and commercial partners?
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Yes. We help you unlock new digital inventory by integrating branded content placements, sponsored fan features, and data-driven partner campaigns.
What happens after launch?
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We remain your partner, tracking KPIs, helping you optimise content, onboarding sponsors, and rolling out new fan-focused features.
