Michael Jones announced as new Managing Director of InCrowd, with Aidan Cooney moving to Non-Executive Director role.

A new era of InCrowd sees Aidan Cooney stepping aside as CEO but staying involved as a Non-Executive Director, to be replaced by Michael Jones who, after four years as Group COO, moves into the leadership position for InCrowd.

Marking the first steps in a new and exciting chapter for the business, a leading force in the sports marketing industry, has also revealed a rebrand, encompassing new messaging and visual identity to reflect the company’s evolution, renewed mission, and commitment to innovation in delivering high impact, high value services and solutions for clients. 

After 10 years at the InCrowd helm, Aidan will now move into a role as CEO of new holding company Envision Sport Group, the investment vehicle behind InCrowd and other sports-specific technology and services businesses driving transformation across the industry.

"I'm incredibly proud of what we've built together at inCrowd” says Cooney. “From launching unrivalled, fan-first websites and apps for the likes of Crystal Palace, Ascot and EuroLeague, using our teams data marketing expertise to drive significant engagement and commercial returns for new competitions like The Hundred and SA20 and handling the most followed sports social channels in the world with UEFA. What we’ve achieved is phenomenal and there is only bigger and better to come.

"As I transition into my new role, I remain deeply committed to our long-term vision; this move allows me to focus on identifying new strategic opportunities and nurturing partnerships that will fuel growth, whilst supporting the outstanding InCrowd team as they help shape the future of the sports business."

“This marks a pivotal moment in our journey. With Aidan still on board as a Non-Executive Director, InCrowd will continue to benefit from his extensive experience and strategic insight alongside the opportunity to broaden the visibility of the brilliant people we have in the InCrowd team,” says new Managing Director, Jones.

“This new direction will further increase InCrowd’s capacity to develop new knowledge and build innovative solutions for our clients in a truly holistic way; we’re here to continue driving the industry forward, with renewed focus and energy in creating lasting change in the digital sports marketing space.”

For more information, please contact press@incrowdsports.com